Pearce Signs: A Sign Company with Expertise in Brand Marketing

This project included a global re-brand of Cummins’ new corporate identity and Pearce Signs was contracted to re-sign Cummins’ sites throughout Europe, Russia and the Middle East. Utilising the brand standard for each site Pearce Signs adapted this standard to the intricacies of each location. Pearce Signs’ surveys provided on site location details for all sign installations including: directional level signage; renovation of building facades and illuminated monolith structures measuring 7.5 metres high and weighing 2500kgs with concrete foundation support.

Sign Installation Services Based on a Strong Brand Identity

Pearce Signs designed hinged panel sign access for ease of electrical installation, maintenance and prominence of the C icon of Cummins’ brand. A key feature of the brand design was a de-bossed element to the C icon which was engineered by the Pearce Signs’ team.

Continuous branding and program planning was critical for the success of Cummins’ inter-continental project. The Cummins’ program continues with the varietal aspects of Cummins’ brand, including Cummins’ Power Generation, Cummins’ Fuel Systems, Cummins’ Generator Technologies, Cummins’ Filtration and Cummins’ Emission Solutions.